Research & Resources

Prevention & Wellness
Read this brochure
to learn more about APCO’s Prevention & Wellness offering.

Return on Reputation Indicator – State of the Pharmaceutical Industry
The Return on Reputation Indicator study for the U.S. pharmaceutical industry is based on a national, quantitative survey among 1,550 respondents, offering a holistic view of reputation across stakeholders including health care opinion leaders, health care providers and policy leaders.

Leveraging Employee Confidence
A survey conducted by APCO Worldwide and Gagen Macdonald reveals surprisingly high levels of confidence among American employees in the overall direction and management of their respective companies, despite the current economic environment.

Reputation & Responsibility
A meta-analysis of corporate reputation research for more than 15 Fortune 100 companies demonstrates that social responsibility is a key driver in defining corporate reputation – impacting more than a quarter of a company’s overall reputation.