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History & CategoriesClick to unfold.
- From Ninth Graders to Health Care Elites: A Communications Lesson on the Power of Engagement
- What’s Next in Health Care Part II: Price Transparency – is it the Holy Grail?
- Accountable Health Care: The Silent Health Care Reform
- The FDA Likes Facebook? The AMARC Hysteria
- The Need for a Medical Surge
- Health Care: Now What
- The Real Hospital Quality Measures
- Happy Healthy Weight Week?
- Personalized Medicine – from Complexity to Clarity
- APCO Forum: What’s Next in Food
Author Archives: HealthScope
A few weeks ago, I attended TEDMED. I was impressed with the speakers and the whole TEDMED experience, but what really struck me was just how interested I was in what was being said. And not just as someone who works in health care communications, but as a regular, curious individual. Many of the talks, topics of which ranged from supercomputers to nematodes to heart disease, not only left me with a solid understanding of their content, but also inspired me to want to go off and learn more about subjects I wouldn’t have necessarily been motivated to learn about on my own beforehand.
Posted on Monday, May 20th, 2013 By HealthScope
Everyone has had to wait to see a physician--either for an appointment or in a waiting room where minutes seems like hours and months can feel like years. Imagine the havoc when an additional 30 to 46 million patients who may now have health coverage are in need of doctors. Add in an aging population and public health emergencies such as pandemics, natural disasters and bioterrorism, and the scenario becomes more catastrophic.
Posted on Wednesday, February 27th, 2013 By HealthScope
Last week, APCO's New York office hosted an APCO Forum salon event to discuss key marketing, regulatory and financial issues impacting the food industry. Panelists included Nancy Schnell, former deputy general counsel, Unilever; Dr. Karen Hulebak, former chair and vice-chair, Codex Alimentarius Commission; and Kaumil Gajrawala, consumer analyst, UBS Investment Bank, who provided insightful and [...]
Posted on Tuesday, October 23rd, 2012 By HealthScope
Exciting news arrived for China’s health care system with the recent release of the “Healthy China 2020” report. The report, which took 400 experts over three years to develop, was led by China’s Ministry of Health (MOH) and provides a roadmap for China to overcome some of the key health challenges facing the country. Goals to be achieved by 2020 include, for example, establishing a system that ensures basic health care for all; improving key health indicators such as life expectancy (increase to 77 years); and curbing factors that lead to chronic diseases.
Posted on Friday, October 19th, 2012 By HealthScope
The food and beverage industry is at a critical crossroads. Society is undergoing a paradigm shift in the way we think about food. We can no longer define health based on the nutrients we can get from food and now must also focus on the quality of ingredients found in our food. We are looking at food in a more holistic way, contemplating its impact on human welfare as well as the broader effects food production has on society as a whole and on the environment. Consumers and all other stakeholders can no longer be considered distinct groups, in part because everyone must eat and drink. Instead, they now constitute a large and increasingly influential group of “stakebrokers,” each of which can impact a company’s public perception and performance. The digital age has given every individual a voice in the dialogue surrounding food and nutrition. Today our New York office hosted its inaugural APCO Forum salon event, “What’s Next in Food,” which coincided with World Food Day, a commemorative day created by the UN more than 30 years ago to generate awareness of and inspire political action around food instability and global hunger.
Posted on Wednesday, October 17th, 2012 By HealthScope
Brenna Burke describes herself on her blog: I’m the mama of three, trying my best to live a green life, pursue greater health and well-being for my family and the planet, and teach my children well enough so that they will all grow up successfully and leave me… I am passionate about children’s and environmental health. I do my best to pursue the best decisions for my family based on the latest, evidence-based research and watch out for when I get up on my soapbox. I’ve followed Brenna on Twitter for quite some time now. If you look at her blog, you can see she’s like many online moms: smart, creative, and fiercely loyal to her kids. She tries very hard to live by the values she holds dear. So I definitely took notice when she had this to say.
Posted on Monday, September 24th, 2012 By HealthScope
China today is not going to be the same China tomorrow. The country is undergoing rapid social, economic and political transformations. And one of the most important transformations taking place in China right now is within health care. Thus developing an understanding of where China is headed is absolutely crucial for businesses operating in this market. China is making exceptional strides in health care. In the early 1970s, before China embarked on its unprecedented road to development, life expectancy was less than 62 years, less than 2.5 percent of GDP was spent on health care and one doctor served more than 1,100 people. Today, life expectancy is near 75 years and rising, health expenditures have doubled to more than 5 percent of GDP and China has five times as many doctors as it did in 1970.
Posted on Wednesday, September 12th, 2012 By HealthScope
Today’s biopharmaceutical companies arguably face more research and development (R&D) challenges than ever before. Despite an industry-wide surge in the past decade that has nearly doubled investments in R&D, the FDA has approved considerably fewer new drugs. Add in brand names going off patent, increased competition with generics, upsets in late-phase clinical trials and dwindling pipelines, and biopharmaceutical companies are in a rough place, often finding that they don’t have enough revenue to sustain levels of R&D. It’s no wonder why in the last five years we have been witness to several large biopharmaceutical companies buying out the entrepreneurial talent of smaller biopharmaceutical companies with more promising pipelines. At the same time, public trust and confidence in the industry (as evidenced by ample research on the topic) has steadily been declining.
Posted on Monday, August 27th, 2012 By HealthScope
It is with great relief and high hopes that I write this blog after the Supreme Court upholds virtually all of the Affordable Care Act (ACA). I think this decision removes a great deal of uncertainty and helps spur investment and innovation to make our health care system better: most affordable, more convenient and more likely to deliver consistently good outcomes. Finally, we can join the rest of the developed world with a system that provides health care for all its citizens. We can jettison the days of haphazard access to emergency room care without access to the care needed to keep people out of high-cost emergency rooms. Moreover, workers will not be locked in jobs simply to keep their health coverage with the advent of Exchanges.
Posted on Thursday, June 28th, 2012 By HealthScope
A borough in London where life expectancy is nine years lower than the national average due to unhealthy diets and lack of exercise has become the first in the United Kingdom to restrict the number of local takeaway outlets. The move by officials at the London Borough of Haringey follows announcements by the UK national government to set a minimum price for a unit of alcohol. It is hoped this will prevent retailers from selling cheap alcohol and will reduce the health and social impacts that excessive drinking places on the public purse.
Posted on Tuesday, May 29th, 2012 By HealthScope